Demographics and definitions Level of seniority Definition Sample ‘Which of the following best describes your position or level within your company?’ Leaders (total) ‘Senior executive level (CEO, President, etc.)’ 353 Senior managers ‘Executive level (General Manager, Executive Vice President, Executive Director, etc.)’ 457 ‘Upper-level management (Senior Vice President, Vice President, Senior Director, etc.)’ 455 Senior managers (total) 912 Managers ‘Mid-level management (Director, Senior Manager, etc.)’ 1,399 ‘Lower-level management (Supervisor, Associate Manager, etc.)’ 701 Managers (total) 2,100 Non-managers (total) ‘Experienced (Non-manager)’ 283 Entry level ‘Entry level’ 54 Other/prefer not to say ‘Other’ OR ‘Don’t know/prefer not to say’ 19 Entry level (total) 73 Income level Definition Sample ‘What is your total personal income from all sources, before taxes?’ High 2,728 Middle Low-, middle-and high-income bands were calculated on a country-by-country basis and based on macroeconomic 815 secondary data Low 161 Prefer not to answer ‘prefer not to answer’ 17 62