Demographics and definitions Level of seniority Definition Sample ‘Which of the following best describes your position or level within your company?’ Leaders (total) ‘Senior executive level (CEO, President, etc.)’ 2,011 Senior managers ‘Executive level (General Manager, Executive Vice President, Executive Director, etc.)’ 1,303 ‘Upper-level management (Senior Vice President, Vice President, Senior Director, etc.)’ 2,038 Senior managers (total) 3,341 Managers ‘Mid-level management (Director, Senior Manager, etc.)’ 8,977 ‘Lower-level management (Supervisor, Associate Manager, etc.)’ 6,509 Managers (total) 15,486 Non-managers (total) ‘Experienced (Non-manager)’ 10,556 Entry level ‘Entry level’ 2,424 Other/prefer not to say ‘Other’ OR ‘Don’t know/prefer not to say’ 1,182 Entry level (total) 3,606 Income level Definition Sample ‘What is your total personal income from all sources, before taxes?’ High 15,852 Middle Low-, middle-and high-income bands were calculated on a country-by-country basis and based on macroeconomic 13,903 secondary data Low 4,495 Prefer not to answer ‘prefer not to answer’ 750 58